Vary Natural Publishing Has Arrived
A New Path for Independent Artists & Labels
For years, I’ve watched independent artists — myself included — run into the same wall: they’re creating great music, but the royalties aren’t adding up, and the admin side of things is a total mess. Even if you try to do it “the right way,” you usually have two options:
Get accepted by a traditional publisher — if they’ll have you.
Go it alone and risk missing out on money and opportunities.
Most publishing administration companies charge 15% to 25% of all the royalties they collect for you — forever. Some won’t even look at your catalog unless you already have a certain number of streams or placements. And if you’re trying to grow your business as an independent label or studio? You’re on your own until you can afford a full-time staff.
That’s why I started Vary Natural Publishing.
We’re doing it differently.
Transparency is at the heart of what we do. Unlike other services, we offer clear, upfront rates for all our work. Whether you're an independent artist with a single track or a label managing 200, you'll know the exact cost and scope of our services before we begin. Plus, you have the flexibility to terminate your agreement at any time, and you'll still have fully benefited from our essential administrative work, like PRO registration and MLC setup.
Our mission is simple:
Make professional publishing admin support accessible to anyone who’s ready to take their catalog seriously.
Here's What Makes Us Different:
No submission gatekeeping — You don’t have to “get signed” to get help. You pay, we get to work.
You keep 90% — We only collect a 10% admin fee on royalties we help collect.
Independent-first mindset — We understand the hustle. We’ve lived it. And we’ve built systems to support it.
Our services include:
Performance rights registration (ASCAP, BMI)
Mechanical licensing setup (MLC)
Sync licensing pitching
Copyright registration
Royalty tracking & catalog organization
Take a look around the site. Read through the Get Started page. Hit me up if you have questions.
And if you're already ready to work — let’s build.
—
Darion Waller
Founder, Vary Natural Publishing
